Marketing

Part of Business, Management and Accounting in the OpenAlex classification. Research topics include:

• Consumer Behavior in Brand Consumption and Identification
• Environmental Sustainability in Business
• Service and Product Innovation
• Consumer Market Behavior and Pricing
• Consumer Retail Behavior Studies
• Copyright and Intellectual Property
• Customer churn and segmentation
• Sharing Economy and Platforms
• American History and Culture
• Consumer Perception and Purchasing Behavior
• Marketing and Advertising Strategies
• Consumer Packaging Perceptions and Trends
• Consumer Behavior and Marketing Influence
• Securities Regulation and Market Practices
• Management, Economics, and Public Policy